DataStream can conduct complete or partial Market Surveys, creating an inventory of all stores within a metropolitan area. A Market Survey is generally a more comprehensive and detailed survey program, including such data as number of pumps/nozzles, forecourt layout, product offerings, etc., for your stores as well as competitors. The results can be used as a standalone market database, or the data can be fed into a modeling system.
Our innovative drill-down approach to Market Survey form design reduces survey subjectivity and provides more accurate, more meaningful, more actionable information. This approach on the front end (form design, data collection process) means improved productivity, lower costs, and better results on the back end (more information, better information, improved analysis capability).
DataStream works with you to customize our input forms, processess, and output reports so they meet your specific analysis needs.